Mike Tyson’s cannabis business, TYSON 2.0, has expanded its global reach by opening its first European coffee shop in Amsterdam, Netherlands.
This new venture represents the company’s entry into the European market, offering a range of products under the TYSON 2.0 brand, including unique accessories and items.
The coffee shop, which opened on March 24th, provides a complete TYSON 2.0 experience for customers, as per the Co-Founder and Chief Brand Officer of TYSON 2.0, Mike Tyson himself.
“It is a dream come true to open our first coffeeshop in Amsterdam”
Tyson has created a name for himself not just as a great boxer, but also as a well-known cannabis entrepreneur and advocate, to the point where the African state of Malawi approached Tyson in 2021 and asked him to be their official cannabis ambassador.
In order to attract global investment, they invited the former world heavyweight champion to serve as Malawi’s Cannabis Branch ambassador.
Mike Tyson, Co-Founder and Chief Brand Officer of TYSON 2.0, says the coffeeshop will immerse his admirers in a full-on experience where they may enjoy TYSON 2.0 items.
According to Adam Wilks, CEO of TYSON 2.0, Amsterdam has become one of the world’s top tourist attractions, with over 18 million tourists every year.
The launch of the TYSON 2.0 coffee shop in Amsterdam represents an important milestone for the firm as it expands its worldwide reach beyond North America and into the European market.
“We look forward to introducing the TYSON 2.0 brand and lifestyle to Amsterdam and servicing our European fans with the industry-leading products we’re known for,” he stated.
Mike Bites is a Tyson 2.0 product that has recently acquired viral notoriety. These are cannabis edible candies fashioned like an ear, in allusion to the historic event in which Tyson bit former professional boxer Evander Holyfield’s right ear.
Tyson was disqualified from the World Boxing Association Heavyweight Championship in 1997 as a result of this bite, and his boxing licence was withdrawn, along with a $3 million penalty.
Tyson’s coffeeshop is located in the heart of Amsterdam and is over 1,200 square feet. (about 111 m2). The shop has the brand’s trademark red and black colour palette, as well as exposed brick walls and light oak furniture.
